Image by Jason Goodman

Corridor Case Study:

Teresa Byrd, Real Estate Agent

Corridor Consulting Increased Following by 5.81% in 60 days

Facebook followers are increasing an average of 0.95 followers per day (60-day average)

The Challenge

A native to the area, Teresa Byrd is an experienced and seasoned real estate agent in Johnston County, North Carolina. Providing clients with high attention to detail, timely communication, and easy-to-understand contracts, Teresa specializes in new construction homes, representing local builders and promoting their products. Using social media awareness and digital advertising, Teresa brought on Corridor Consulting to promote the new communities she represents.

The Corridor Solution

In conjunction with Teresa's Meta Business page on Facebook, Corridor created a new home base for her content on the social network. We simply wanted to create a space for communication and information when buyers are searching for their next new home. In order to generate more awareness about Teresa's products and services, we devised a Meta Social Campaign to increase her follower base. By investing in this strategy, we ensured a broader audience saw our future content, resulting in an increase of 181.5% in engagement in three months.

North Carolina Neighborhoods

Social Campaign

Corridor created a campaign on Meta to distribute across Facebook to attract new followers. We created four ad creatives to test which graphics and copy performed best and refreshed this ongoing campaign, every six months to prevent viewer fatigue.

18k

Impressions

6.43k

Reached

52

New Followers

$5.69

Avg Cost Per Follower

Data Results From 60-Day Period

 

Social Media Management

Teresa opted for the Social Lite Plan to schedule four posts per week, including live, shared posts from her agency's Facebook Page. While consistently growing Teresa's social media following, we were able to keep followers engaged with local housing statistics for sellers thinking about listing, fun things to do in Johnston County to attract buyers in the area and home design trends for general engagement.

23.64k

Impressions

1,157

Followers

293

Page Visits

117

Interactions

Data Results From 60-Day Period

 

Do You Want To Grow Your Social Following? Let's Talk!