Image by Dylan Gillis

Corridor Case Study:

Building Real Growth with Raleigh Woodworks

Corridor Consulting generated 100% of website traffic with organic search results + organic social media content.

34.1%

Of traffic coming from social media

61.8%

Of traffic coming from organic search or direct access

33.3

Average Leads Per Month

The Challenge

The Raleigh Woodworks team had plenty of personal experience with carpentry and woodworking, but when it became time to take that side hustle into a full-time job— the company needed to increase brand awareness and generate a platform to showcase their work. After four years of collaborating with Corridor Consulting Company, the brand is now able to self-sustain marketing with social media and email marketing, paired with a strong, SEO-friendly website and automated systems. The combination of marketing, web design, and automation allows Raleigh Woodworks to focus on what they do best, provide quality construction.

The Corridor Solution

Corridor Consulting started with a visually stimulating website that highlighted portfolio images of their top nine niche services, as well as a social media presence on Facebook, Instagram, Youtube, TikTok and Pinterest. After gaining some traction on social media, the client's lead influx was steady, so Corridor Consulting Company implemented a follow up strategy to continue growing as a company, which focused on hiring more staff members. As 2020 hit, and more people found themselves staying home, Raleigh Woodworks' demand increased. Hiring during a pandemic was challenging, but not impossible. Corridor created a landing page and an ad strategy to target woodworkers and carpenters who were looking for a career change, which improved the number of qualified applicants by 80%. 

Website Design

Corridor Consulting created a Wix Website, broken down by the niche services for each page, paired with a monthly blog and email newsletter to notify subscribers of any project and service updates. This strategy generated more repeat customers by giving them more ideas for their next project. In addition, we encouraged the team to utilize all of the booking features and workflow automations that Wix offered, to take away mundane data entry tasks

Corridor Website Design Portfolio for Raleigh Woodworks.png
 
Raleigh Woodworks Accent Wall

Email Marketing

To focus on generating and cultivating leads from current subscribers, Corridor Consulting focuses on sending a monthly newsletter, highlighting DIY tips, project ideas, top trending requests, and industry news updates. This engaged their customer base via email, helping different leads through the marketing funnel.

446

Email Subscribers

50.56%

Open Rate

1.5%

Click Rate

2

Repeat Sales

Average Monthly Results From 6 Month Period

 

Social Media Planning & Management

Corridor worked with the management team at Raleigh Woodworks to develop a social media plan that included personalized videos, branded graphics, and engaging content that reflected the tone of this community. Focusing on Facebook, Instagram, Pinterest, TikTok, and YouTube, the brand was able to reach even more customers seeking carpentry work in the area. 

 

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