In order to reach potential customers, it is crucial for small businesses to put out consistent content on their websites and on social media. However, in the midst of running your business, figuring out what to post and when can be overwhelming. That’s why it’s important to have a strategy for developing the content you put out for your business.
At Corridor Consulting Company, we use a method where creating our content calendar is as easy as setting a nighttime routine. With our workflows, our content calendar is practically made in our sleep. How do we do that? By building out our content calendar along a themed blog post every single month. From one blog post, just like this one, we can fill out 30 days of content— practically in our sleep.
Because this method can be such a time saver, we wanted to create a guide showcasing how you could use this method to plan your small business’s content calendar. With that in mind, here are 4 steps to planning 30 days of content in your sleep!
1. Start with a Monthly Blog Post
As the first step to creating your 30-day content calendar, you need to plan out your blog post for the month. Starting with your SEO keyword, take a moment to think about what your potential customers would be searching. Ask yourself questions like:
What can I teach potential customers?
What about my business sets me apart from the competition?
Are there topics within my niche that I could be a subject matter expert on?
By asking yourself these questions and searching within your keyword for other businesses and their blog posts, you can get an idea of what people are writing about and what people are missing within your SEO keyword. With that research in mind, you can plan out a blog post about your business that either you could write or you could hire a copywriter to write about.
The Corridor Consulting team recommends using a format like a listicle or a step-by-step guide. That way the blog is easier to read and it can be split up into smaller forms of micro-content and turned into infographics. Once you have the blog written or at least outlined, you can plan out how to split the blog into content across the month.
2. Create Micro-Content Videos From Your Blog
Once you have a blog, you can start turning different aspects of the blog into micro-content videos. At Corridor Consulting Company, we’re big fans of Instagram Reels and TikTok to reach our audience. Even if your brand isn’t quite ready for short, trending videos, you can use the videos for more standard social media posts.
Because a blog is written in a listicle format, you can do one video covering every point you cover in the blog and also do videos expanding on each listicle point. The video, when shared, can lead users back to your website and reach people that aren’t interested in reading blog posts. By making short videos, one blog post can turn into at least 3-5 different videos spread across different social platforms. Depending on your schedule, that could be weeks worth of content from 1 blog post alone.
3. Make Infographics Featuring the Different Aspects of the Blog
Beyond videos, you can also use your blog post to create different graphics throughout your social media calendar. From listing out the steps to breaking down different parts of the article, you can use trending templates in Canva to create different social graphics for your blog post.
You can also use the content of your blog to drive the focus of social media graphics throughout the month. You can use the subject matter to create different memes, advertise different services, and more. From the subject of the blog and the specific advice you offer in the blog, you can create weeks worth of social content to fill out your content.
4. Build Out Your Social Media Calendar with All Your Content
Finally, with all of these assets— from the blog to infographics, to short videos, you need a calendar to plan out how you’re stretching out the content throughout the month. With Corridor Consulting Company’s Social Media Planner, you can figure out how to schedule your content across all of the social media platforms. Depending on how often you want to publish social media content, you can spread each type of content across each of the platforms. In addition, with content like short form TikTok videos, you can re-utilize the content on Instagram or Facebook as a reel.
Filling in other promotional content about your business throughout the week and potentially featuring reviews or testimonials, plus all of the content you’ve made from your blog— you can have an entire month of content easily in one sitting. At Corridor Consulting, we love planning our content calendar this way, because it not only saves time but makes every month feel cohesive.
Need More Help With Your Content Marketing?
Once you’ve built out all of that content and figured out how you’re spreading it across platforms, you have a whole month of content! Of course, even with this method, it can be difficult for business owners to manage marketing along with running their business. That’s why it’s always a good idea to partner with a marketing firm that specializes in content marketing. . Corridor Consulting Company is an experienced team of marketers and strategists dedicated to helping businesses produce content with impact.
Our team of creative social media managers, designers, ad experts, and copywriters is ready to help you craft exciting new ideas and implement them to grow your business. Since opening our doors in 2018, we’re proud to say that each year we have a bigger list of returning and new clients. Contact Corridor Consulting today, and let’s talk about your business goals. We’d love to put our expertise to work for your business. Eager to learn more about digital marketing, network with other business owners, and get tips and tricks for growing your business? Join the Corridor Community today!