“Brand awareness” refers to how familiar people or clients are with a company or its products. Big-name businesses, like Nike or Apple, have established such a huge brand awareness that almost anyone can tell you something about the business with just a quick glance at the logo. While your business likely won’t have this kind of recognition right away, building your brand awareness is a great way to build familiarity with your business.
4 Ways to Build Brand Awareness Online
One easy way to build brand awareness is through social media and other online platforms. If you’re ready to launch your online presence, we’ve got some tips to get you rolling. Here are some simple ways to build your brand awareness online.
Create a brand style
Make sure your brand is easily recognizable! The best way to do that is to develop a brand style. That is, to create a guideline of colors, logos, fonts, and other design elements that fit a certain aesthetic and correspond to the look and feel of your brand. Anything you create for your business—website, social media profiles, emails, prints, newsletters, etc.—should adhere to your brand style.
Looking for more tips and tricks on creating a brand style guide? Check out our blog post on using Canva (or try our brand guide TikTok video), or take a more detailed look at our brand style guide template (you must be a Corridor Community member to view. If you’re not, you can join here).
Set up a website
In today’s world, business is done online. It’s how leads find products and service providers. It’s where clients find addresses and phone numbers. It’s where happy customers leave reviews and new customers read them. So if you’re a business owner, you need a website.
Your website should adhere to your brand style. It should be linked on all your social media pages. We recommend starting with at least these five pages, but if you’ve only got one or two, make sure you’ve got a fantastic page with a great call to action.
Claim business profiles
If you don’t set them up, you can’t use them! Definitely set up a Google Business Page; people will be Googling your business, checking for reviews, and trying to locate you on a map. Don’t forget to sign up with Yelp, too—they’re attached to Apple Maps. That means a lot of iPhone users search Yelp, not Google, to find that quick information about your business.
You may also want to research any free affiliate sites that reference your field of work. For example, if you work in construction, you might register with Angi, HomeAdvisor, NextDoor, etc. These are all free ways to list your business, but just be aware that they will likely try to contact you to upsell you on their services. Feel free to decline and just keep the free profile!
Set up social media profiles
Social media sites now rank on Search Engine Results Pages (SERPs), and many social media platforms, like YouTube and Facebook, have built-in search engines themselves. Which means if someone Googles your business (or a keyword of your industry), your Facebook page might be listed in the results. It also means people might be searching for you right from Facebook itself.
You don’t have to post to all your social media accounts every day, but it’s a good idea to regularly update and maintain your profiles. Everything you do online should follow your brand style guidelines. And if you do want to drum up business and support online—building up your brand awareness—social media is a great place to start.
Social media is a good way to establish your business online, but also to give your brand a voice, a tone, a culture. What you post on social media can stray outside the realm of your industry, which can help if you want to establish a following.
Looking for More Ways to Use Social Media to Build Your Brand?
Social media, and other online platforms, can help you build your brand, boost your client base, and drum up more business overall! If you’re looking for more ways to grow your business, then we’re here to help. Contact Corridor Consulting today to find out more about what we can do for you.
Looking for more marketing and business tips, or ways to network with other industry professionals? Join the Corridor Community today!