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How Important Is Reporting for Small Business Marketing?

When running a business, it’s crucial to know where your money’s going—and whether the expense is paying off! Reporting can help you determine if your business marketing plan is working or if it's time to reevaluate your approach.

How to Use Reports to Evaluate Your Marketing Plan

a woman making a business plan

Data reports are only as good as the information they provide. In other words, if your data isn’t relevant to your business or isn’t accurate, you’re not really learning anything helpful—or possibly even drawing the wrong conclusions about your marketing plan! Here’s what you need to know about reporting for small business marketing.

Google Analytics is an invaluable tool

Google Analytics can provide a ton of detailed information about who’s visiting your site, how they’re using it, when they’re using it, and more. Paying close attention to Google Analytics can help you better understand your visitors, and ultimately, convert more leads to clients.

Best of all Google Analytics is free to use!

Understanding reporting is critical

a man explaining some reports

However, just because anybody CAN use Google Analytics, doesn’t mean they SHOULD. This incredibly detailed tracking and reporting tool offers so many different metrics and options, it can quickly become overwhelming—and easy to misinterpret the data you’re seeing.

How do you know if your data is good or bad?

So, how do you interpret all this data you get from Google Analytics? One way is with a course, like Metricool (we’d highly recommend this one!). But for those who don’t have the time, it might be worth investing in a marketing expert or team to help you out!

At Corridor Consulting, we provide our clients a fully comprehensive, branded report, which also includes Facebook competition comparisons!

Need More Insight on Reporting?

Need a hand on reporting or analyzing your small business marketing plan? We can help! Contact Corridor Consulting today to learn more about the marketing services we offer our clients—including our knowledge-building courses through Corridor Community!

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