Social media marketing is an effective (and low-cost) way to promote your business, build an audience, and ultimately, gain new clients. Most of us are pretty familiar with social media (and use it in our personal lives), so it’s easy to think that social media marketing is, well, easy! However, there are still some definite dos and don'ts so social media marketing!
6 Social Media Marketing Mistakes to Avoid
Social media marketing is simple, right? Post engaging content that will make followers take notice! Actually, this simplified thinking gets a lot of business owners and would-be marketers in trouble… and can lead to some pretty big mistakes. So don’t take to the wilds of social media armed with a business account until you know what to do... and, just as importantly, what NOT to do.
Here are some major social media marketing faux pas you don’t want to make.
Failing to have a strategy
First and foremost, you need to have a plan. And that doesn’t just mean knowing when you’ll post or how often. Successful social media marketing starts with strategy. Having a clear, defined goal can help you determine what you will post, when you’ll post, and which platforms are right for your business.
Being too sporadic... or predictable
Posting frequently is key to ensuring your social media sees regular engagement and your posts continue to appear in users’ newsfeeds. However, you don’t want to overdo it with fluff posts or posts that go out at the same time every day. Keep your content relevant and organic, both in what is posted and in how it's posted.
Neglecting to pick a target audience
Do you talk to your clients the same way you talk to your friends? Your business partners? Your family? Knowing your target audience can help you determine what you’ll be posting, but also how you’ll say it. Funny memes or cute puppy pictures might garner a lot of attention on your personal social media, but it might not be the right sort of content for potential clients of a professional business.
User engagement is the backbone of social media. People don’t hop on Facebook or Instagram simply to scroll; they want to comment, like, and engage with posters and fellow browsers. Responding to comments encourages user interaction and engagement. And more engagement means you’re more likely to be seen by more users and shown on more feeds.
Posting identical content across various platforms
There are a few reasons for changing up your posts across different platforms. For one, each platform is tailored to specific types of content. Twitter, for example, has a strict character limit. Instagram is all about photos. Facebook is a bit more flexible. But they’re all different. Which means your content should be, too.
Additionally, posting the exact same content across different platforms might come off as lazy to users who follow multiple accounts. If they’ve seen a picture or a post on Instagram, do they need to see it on Twitter, too?
Posting without proofreading
Nothing looks more unprofessional than a blatant misspelling or grammatical error! If you want your clients to take you seriously as a business professional, take a few minutes to ensure your post reflects the public image you want to portray... before you hit Post.
Feeling Overwhelmed by Social Media Marketing?
If you’re feeling overwhelmed by all the dos and don’ts of social media marketing, then it might be time to find some help! And that’s where we come in. At Corridor Consulting, we’re all about business posts, portrayals, and brand-building. Contact us, and let us handle the marketing so you can go back to doing what you do best!