With everything that small business owners have to juggle, it’s easy to feel overwhelmed. When you’re handling sales, marketing, and operations, it’s easy to get stuck in the weeds doing tedious tasks or feel like you’re wasting time. In addition to hiring help, having the right tools and systems in place is essential to ensure you can work quickly and more effectively.
However, with all the available tools, figuring out where to start can be tricky. Working on growing Corridor Consulting Company, we’ve picked up on some of the best tools to help us do the work we do every day. So, we wanted to compile eight of our favorite tools to help you work smarter, not harder. Having the right tools will give you more time to work on your business rather than in it and hopefully make your work more efficient overall.
Read on for all of our favorite tools!
At Corridor Consulting Company, Metricool is our go-to for social media, analytics, and ad reporting. With the ability to schedule posts, find influencers, and discover content, it is invaluable for helping us make everything we do on social media effective. In particular, the platform’s ability to tell us the best times to post and to see how everything’s doing, all in one dashboard, allows us to work smarter, not harder, when it comes to evolving our content strategy.
By managing Corridor Consulting Company and all of the brands we work with on social media, we can use the numbers to help posts get even more reach. Plus, with everything in one place, it lessens the load on our ads experts and social media managers. With fewer platforms to check, they can work more efficiently and focus more on creating amazing content.
Canva is perhaps our most used tool at Corridor Consulting Company. With templates for TikToks, Reels, Instagram posts, Facebook posts, logos, and any other visual asset you can imagine, we use it to make ourselves and the brands we work with look fantastic. While we love using image libraries like Unsplash and Pexels as well, the amount of art and stock images Canva Pro has available makes it a must for anyone in marketing.
Plus, the platform has recently added AI tools, both for captions on images and in making photo editing magic happen. Canva is indeed on the cutting edge of graphic design, and we’re thrilled it can help us make the great ads, logos, and social posts we create daily.
No matter how often you write for your business, mistakes happen. Whether that’s misspellings or wording things awkwardly, it’s essential to have a tool that has your back. That’s why we’re big fans of using Grammarly to catch the errors that fall through the cracks. From spelling mistakes to grammar errors to even recognizing passive voice— the chrome add-on helps us ensure our writing is always clear and professional.
Whether we’re writing Facebook ads or a blog like this, the tool keeps our writing clear, concise, and to the point. In addition, with a newly launched AI tool, Grammarly can also do some writing for you. This works great if you’re struggling to come up with ideas and just need a little push to get started. Whether you use the AI tool or not, Grammarly can help ensure your writing always makes the right impression.
At Corridor Consulting Company, we believe in working smarter, not harder. That’s why we’re always sure to leverage automation where we can. Repurpose.io is a site that has several workflows to ensure that you can cross-post across your different social media platforms efficiently. We love to use it to ensure our social posts and videos all go to the right places.
This tool ensures that our social media team isn’t spending too much time downloading and reuploading to all the different platforms. That way, they can focus on creating amazing content for Corridor Consulting Company and our clients.
5. Google Analytics
Google Analytics is so important for knowing how well your website is doing. That’s why we use it regularly at Corridor Consulting Company to check up on the performance of our site and our clients' sites. Seeing where traffic comes from and the most popular pages can help us adjust our strategy for the better and track our growth as we go.
You can also use it to create custom reports to get into detail about tracking your growth. Looking at demographic data helps us build better personas and helps us understand our customers even better. If you know how your customers navigate to and find your website, you can build better experiences.
With as many meetings as our team needs to juggle, Rocketbook is invaluable for taking notes. These functional notebooks allow us to take physical notes that can be easily transferred digitally. Sometimes, even with the technology-enabled tools we like to use, it’s easier just to write down what we need to know on pen and paper. Rocketbook ensures that we don’t lose that information when we write it down, and it can be accessed from wherever we are.
This helps each team member stay organized and always have notes. In addition, because it’s made of sustainable materials and can be reused, it has that physical feel without having a negative impact on the environment.
7. Wix Automation and Workflows
At Corridor Consulting Company, we love utilizing everything that Wix offers. The platform has impressive capabilities, from building our courses to building responsive websites for our clients. As a Wix Partner, we also find it invaluable to use the automation and workflow capabilities in the site. As we cover in our blog, Quick Guide: Automating Your Workflows in Wix, we like using automation and workflows to send emails automatically. These can be emails requesting emails, notifying people of abandoned carts, sending follow-up emails after downloading a product, and more. Just automating these simple tasks that would take a lot of administrative time out of a website manager’s day allows us to focus more on making Corridor Consulting Company the best it can be.
In addition, workflows in Wix can be used to monitor different leads as they travel through the marketing funnel and do other administrative tasks. You can learn more about workflows in this guide from Wix.
8. Our Premium Social Planner
Finally, our Premium Social Media Planner is one of our most utilized tools, particularly by our social media team. With different content pillars, important holidays, and social media planning ideas already built-in, the flexible template makes it easy to build out months of content in one sitting. While our Fundamental Social Media Planner served us well in the past, the additional ideas and customization available in our newer, more upgraded planner help us create better content internally and for all our clients.
We can make complete content plans using this planner and focus our content on a theme monthly. As we cover in our blog, How to Plan 30 Days of Content in Your Sleep, having a structured system helps us work smarter, not harder, as we produce social media content.
Need More Marketing Help?
Of course, this blog just goes over some of the top tools we use to improve our processes for the marketing solutions we create. Even with the right tools, you might still need help marketing your business. We hope you'll reach out if you want additional guidance with your marketing strategy! Corridor Consulting Company is an experienced team of marketers and strategists dedicated to helping businesses reach their audiences.
Our team of creative social media managers, designers, ad experts, and copywriters is ready to help you craft exciting new ideas and implement them to grow your business. Since opening our doors in 2018, we’re proud to say that we have a more extensive list of returning and new clients each year. Contact Corridor Consulting today, and let’s talk about your business goals. We’d love to put our expertise to work for your business.