5 Low-Cost (or Free) Construction Marketing Strategies
Launching a business—and actually making money—is all about finding clients. And finding clients comes down to your marketing strategy. The thing about marketing, though, is that it differs from industry to industry, business to business; it pays to know the tricks of the trade. So, let’s talk about marketing for construction.
Niche Marketing for Construction & Contracting
My husband and I recently launched our own construction company, Raleigh WoodWorks, and so far, we’ve had no problem finding clients. My experience in construction management, paired with my marketing knowledge and strategy, has allowed clients to find us very quickly—we’re definitely off the ground running! Here are some of my best tried-and-true marketing tips for the construction industry.
Take pictures of everything
Construction is all about the finished project, the before and after shots that make you go, WOW! And you can’t get that wow factor without pictures! So invest in a good camera, and learn how to use it. Seriously. Good photos pay off.
Taking pictures allows you to build a professional portfolio of real-life examples designed to both impress and inform potential clients. And they definitely dress up your website and social media accounts!
Stay active on social media
Speaking of social media, it’s a good idea to keep friends and potential clients in the loop! Share pictures, tips, and even behind-the-scenes action about 3 – 4 times a week on at least a couple of different platforms. The idea is to provide helpful or engaging information that encourages people to interact, dig deeper, or even share or promote.
If you don’t already have business accounts set up, you’ll want to get those up and running first and foremost. Make sure to include plenty of business-specific information, including your logo and other branding, contact information, and links to your site. Then, hop on and start posting. Here’s how.
Facebook Business
Join neighborhood and community groups in your area; you’d be surprised at the number of people who search out contractors via Facebook. And don’t be afraid to share to your personal Facebook page to let friends and family know about your business—you never know who’s looking!
Get that business account up and running, then start sharing! Photos are great, but videos get even more views—IGTV videos especially. Share stories to grow your audience and get viewers engaged.
Did you know that Pinterest is the only platform with an outstanding organic lifetime of shares? That basically means you can pin something today that keeps getting shared… for weeks or months to come! And unlike on other social media platforms, which typically only show you the posts of friends or groups you already follow, Pinterest allows for a much more widespread audience. So people you’ve never met can see—and share—your posts.
Update your website frequently
It might be tempting to set up your website, then forget about it. However, it actually benefits you to update your site regularly—frequent updates tell Google that you’re still active and relevant, which can help improve your SEO and bump you up in Google’s search results. So if you want clients to find your business in their searches, make sure you’re keeping your site up to date, even if that just means adding a few pictures here and there.
Ask for reviews
Nothing promotes a business like a great review. Don’t be afraid to reach out to your clients after the job is done to ask for feedback. We send an email to each customer after every project we finish; reviews are one of the top reasons other clients decide to call us!
A happy client should be more than willing to share their experience and help you promote your business.
Run ads
While there’s a lot of free marketing and advertising you can do, running ads is a fast and efficient way to get eyes on your business. You don’t have to spend a ton of money to start getting leads or followers quickly, either. Google’s search ads are hands-down the fastest way to be found when trying to get your name out there to clients.
However, I do NOT recommend attempting Google Ads on your own if you’re unfamiliar with how it works. You can easily waste a lot of money without seeing any returns—this is where it pays to work with a marketing expert!
Facebook ads are another way to get eyes on your business by giving your social media presence a little bit of a boost. Facebook ads can be leveraged to build your social media following, which allows you to be seen by more potential clients and continue to capitalize on that initial investment.
… Or Just Let Someone to Handle That for You!
Sound like a lot of work and time you’d be better spending on actual client projects? I hear you! Your expertise is out there bringing visions to reality, and mine is here, bringing clients to you! If you’re ready to launch or grow your business, I’m here to help. Contact me today to learn more about how my services can get your business booming.
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