With 2022 in full swing, chances are, your business’s calendar is filling up with work appointments, staff meetings, customer calls, and more. With so much going on, it can be hard to find the time to work on marketing and day-to-day administrative tasks for your business.
Even with our whole team dedicated to working on sustaining the brand voices for all the businesses we serve, it’s easy to fall out of love with the grind of promoting and running every aspect of Corridor Consulting. That’s why we rely on key tools to help us stay passionate and organized through all the strategies, content calendars, and meetings we juggle.
With that in mind, we wanted to assemble this guide to share which tools work best for our team. Read all of our best practices and recommended tools below!
1. Create a Social Media Plan That Excites You
Social media is often the primary way for your business to connect with the world. It’s usually people’s first impression of your business and is an important tool for building relationships with your core audience. That’s why it’s imperative to build a social media plan that will excite you just as much as your audience.
At Corridor Consulting, we use this Social Media Calendar Template to craft a social media plan that can help you see how you’re engaging with your core audience, week by week and month by month.
Whether your social media plan includes TikTok, Instagram, Facebook, LinkedIn, Twitter, or any other social media network— you can easily plan every single post. Using a template like this takes the guesswork about social media and allows you to create a broad plan that you can utilize to strengthen your brand voice. By planning it all out, you can focus on engaging your audience and cultivating leads, whether in the comments or in the DM’s.
2. Utilize Canva to Create Engaging Visuals
Beyond planning out every post, it’s also important to create engaging visuals to go with your content. That’s why, at Corridor Consulting, we’re such fans of using everything that Canva has to offer. From a library of stock images suited for every subject to easy-to-use templates, to graphic design software functionality— it can help every post, every infographic, and every type of content fit your branding.
Looking at the different templates and trends of content on social media, Canva can also help you plan your content even better. With new Instagram story templates and seasonal illustrations added constantly, it’s a necessary tool for any marketer’s content calendar. By using Canva in conjunction with your workflow, you can effectively support your brand story and make even deeper connections with your audience.
3. Leverage Data and Project Management with Metricool
Other than planning your content and creating images to support your brand voice, it’s important to have a strong data-driven foundation for everything you do with your business. At Corridor Consulting, we use Metricool as a way to have all of our clients’ data in one place. From scheduling out content to looking at the performance of past campaigns, to managing ads— the platform allows you to see how all of your marketing efforts are doing at a glance.
Having access to this data on clicks, views, engagements, and your audience allows you to see what is working and what isn’t. It also allows you to test new strategies and see how well they’re working. All of this data can feed into what you’re doing with your content strategy and hone it to what your audience is telling you. This allows you to work smarter, not harder— making sure that all of your marketing efforts can make as big an impact as possible.
4. Organize it All with Rocketbook
It can take a lot of meetings to run a business. Whether you’re meeting with clients on the details of their orders or having internal meetings with your team on the next campaign, all of the notes from meetings can pile up. That’s why it’s a good idea to have digitized, easy-to-access notes. At Corridor Consulting, we rely on Rocketbook, because it’s a great way to have physical and digital versions of notes, so we can always stay organized.
Although our team members write down notes in physical journals, all of the notes can be digitized and be easily transcribed and read online. This saves time rummaging for that piece of paper you wrote that note on and allows you the time to actually work on running your business. Having essential notes like this on clients and campaigns can keep you more organized and help make sure your business is running smoothly in the long run.
Need More Help Handling Marketing For Your Business?
Of course, these are just a couple tools that help us run Corridor Consulting and all of the businesses we serve. We know that even with the best tools, handling marketing on social media and on your web presence can be daunting. That’s why it’s important to partner with an experienced, content-focused team that can help you grow your business. If you’re looking for more help with social media or content marketing, we’d love to talk to you further. Give us a call today, and let’s chat about what we can do for your business.
In addition, if you haven’t joined the Corridor Community yet, we highly recommend giving it a look! It’s a great way not only to network with peers in various industries, but also to snag the latest marketing tips, tricks, and strategies—before the competition.