LinkedIn Advertising
LinkedIn is one of the most rapidly growing professional communities online. As their community grows, their advertising capabilities have been optimized for thought-leaders and business-owners alike.
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Offering an array of targeting capabilities like company size, employer, job title, and seniority level. These capabilities make LinkedIn the ideal place to advertise to a B2B or professional development style audience.
Why Choose LinkedIn Ads
LinkedIn has a highly-refined and engaged audience compared to other social platforms. Users tend to be exhibiting a slow scroll behavior style, meaning they are more likely to engage and click.
1
Targeting a Network of Professionals
The targeting parameters on LinkedIn are highly impactful for how specific they can get. Whether you are trying to target C-Suite executives or small-business owners, LinkedIn allows you to reliably customize your audience accordingly.
2
Impactful Ad Placement
LinkedIn has an array of ad placements that allow you to reach your audience in the ideal place, time, and method. Whether that's a media-rich in-feed post or a direct message to your audience via in-mail, LinkedIn ensures your content is in the right place at the right time.
3
High-Quality Engagements
Because LinkedIn utilizes information registered and verified by independent users, the quality of impressions is much higher. This means there's a higher chance that you are reaching the intended audience and getting higher-quality engagements and conversions.
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